Constant Contact BAA: Running HIPAA Compliant Email Campaigns
We get asked a lot about HIPAA compliant email marketing services, especially since most EHR's don't have any good CRM functionality built in.
Our go-to for over a decade has been Constant Contact (we use it for our Saturday "Follow-Up Appointment Funnel"), which generates over 100 appointment requests per week for our practice.
It's ideal for saving time AND limiting HIPAA breach risk on emails, since it allows you to send to everyone at once without using the BCC feature.
If you're going to use it however, you need to be sure to get a Business Associates Agreement (BAA), which you can request from them at no cost.
To get Constant Contact HIPAA compliant by requesting a BAA, you simply set up your account and then email their legal department at [email protected].
THEN, you've got to send them back a copy with your signature on it and store it with the rest of your HIPAA compliance documentation.
We'd love to know your questions and thoughts!
Sunday Deals - 43 Big Amazon Discounts for Your Practice
Wow.
Our Prime Day blog posts were a hit. As it turns out, there's more than a few of us who are looking to save money on private practice essentials AND are struggling to find the time to comb through Amazon to find them.
So, as a temporary experiment, we're going to put together a weekly list of 25 of the best deals on Amazon broken down by category.
In case you're wondering, here's my favorite item of the week at 92% off (a under desk walking pad).
Hope this adds some sanity and a few bucks to some of your lives!
-Ken
Books:
Sex After Grief: Navigating Your Sexuality After Losing Your Beloved (Kindle Edition)
Credible: Why We Doubt Accusers and Protect Abusers
Body Kindness: Transform Your Health from the Inside Out--and Never Say Diet Again
Who's in Charge - Free Will and the Science of the Brain
How to Get Sh*t Done: Why Women Need to Stop Doing Everything So They Can Achieve Anything
Quotes That Will Change Your Life: A Curated Collection of Mind-Blowing...
Best Prime Day Deals for Therapists - Books, Play Therapy, Furniture, etc!
I'll be updating and adding links throughout the day as I'm able to scroll through their deals.
Here's the best discounts on stuff a lot of us are already using and/or need to launch or refresh our offices (broken down my category)
Books / Movies:
The Office - Complete Series Boxset
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Unfu*k Yourself: Get Out of Your Head and into Your Life: Break Free from Self-Sabotage
Greenlights by Matthew Mconaughey
What Happened to You?: Conversations on Trauma, Resilience, and Healing - Oprah and Bruce Perry
Forgiving What You Can't Forget - #1 NYT Bestseller
Lord of The Rings Trilogy Box Set
Mating in Captivity: Unlocking Erotic Intelligence - Esther Perel
Building a StoryBrand: Clarify Your Message So Customers Will...
Practice Savings: Early Prime Day Deals for Your Office
Amazon's Prime Day is one of the best days to load up on essentials for your private practice.
We've put together a shortlist of supplies and furniture that are on sale early and will help your practice be more profitable in the second half of 2024.
See the entire Prime Early Access list here.
Some of our favorite deals:
Art Deco Grey Linen and Walnut Wood sofa... perfect for couples!
Office Star Executive Leather Desk Chair
22-piece modular kids couch for smaller bodies
3-pack of USB-C to Lighting iphone charging cables - One for you AND your clients!
12-pack of Expo Dry Erase Markers
Raymate Bluetooth Portable Speaker to play soothing music
Jonathon Bohemian Area Rug (9 x12) to add color to your office
Dowsabel Bracelet Making Kit (5000 pcs) for play / art therapy
Blink Security Cameras for your lobby
Shark Robotic Programmable Vaccuum to clean after hours
Three Tips to Increase Your Profits with Amazon Business Prime
There's a good chance you're not using the right Amazon Prime account for your practice...
Most of us, when we start our businesses, use our personal Amazon Prime accounts to order everything from laptops to furniture to office supplies.
Why wouldn't you?
Amazon pricing is generally competitive with anything you'd find at a local store AND it shows up on your doorstep for free in 24-48 hours thanks to Prime.
BUT, your personal Amazon Prime account will not save you as much money as signing up for a Amazon Business Prime account.
That's because the Business Prime account offers to three features that your personal Prime account doesn't, specifically:
- Quantity Discounts - With Amazon Business Prime, you get quantity discounts when you purchase 2 or more of nearly 60 million items. They've even got a whole special section designed to highlight sellers that reward you for buying more. This can easily add up to hundreds, if not thousands of dollars in increased...
Ten Books That Transformed My Private Practice
Devouring the wisdom of others is one of the most common traits I see among successful business owners in all industries. By devouring, I mean they take in large quantities of thought, digest it and seek to pull out at least a couple usable nuggets for personal growth or professional evolution.
In particular, they focus on the hard earned wisdom acquired during others' journeys, in the hopes of shortening their owning learning curves. They do this, not in an effort to copy them or become them, but to rely on that which is already known, while they push into their unknown and build a better business or life.
Soak that in... highly successful people look for ways to shorten their learning curves, as part of reinventing themselves or the wheel.
So, in that vein, here's my list of the best, game-changing thought from others when it came to building my six-time Inc 5000 mental health practice...
Disclosure: While I do whole-heartedly recommend every one of these books, I...
Admin Training Day & Chick-Fil-A: Boosting Culture and Professional Development
42 administrative team members gathered together for an in-person training this past Friday for Chenal Family Therapy, PLC. While the day was dedicated to training, it was also filled with encouraging and culture-boosting activities as well! Here are the highlights:
- Gratitude:
- Ken Clark, CEO of CFT, started the day with a gratitude exercise. As prompted, team members pulled out their phones and sent a text expressing appreciation to someone important in their life (that wasn’t in the room).
- Ken went on to share his vision and purpose for the admin team in 10 statements broken down by a stop/start function:
- Grace, Healing, Boundaries, Hope, and Change start with the clients' interactions with our admin team.
- Drama, Stigma, the Search, Aloneness stop when clients' reach out to start services through our admin team.
- Guest Speaker- Michel Harding, CFA Owner/Operator:
- First Mile Service (standard service expectations- operations and logistics)
- Second Mile Service...
