The number of inbound calls per practice is DROPPING as more and more private practices compete for the same clients.

Practices that don't take an active approach to marketing risk watching their caseloads shrink and their panic increase. 

Desperate clinicians then begin making hasty marketing choices that can put their license at risk just to fill a few more slots.

In addition to earning 2 NBCC CE hours (ACEP #7233), this workshop on ethical marketing will teach you:

• "Relational" marketing techniques to create long-term referral sources that do NOT rely on internet traffic, SEO, etc. 
• How to optimize internet advertising and directory profiles to capture more attention and convert more new clients. 
• The ethical "gray areas" that are getting clinicians in trouble including testimonials, soliciting reviews, bulk emails, and misrepresenting expertise, etc)?
• Marketing mistakes that can lead to legal trouble with the Federal Trade Commission and other non-industry regulators.
• Which marketing platforms are HIPAA-compliant and how to choose ones that will work for your practice.
• How to "reactivate" past clients, as well as how to ethically cross-sell other services like intensives.

Bonus Offer: This workshop is part of our 2025 Practice Development Seminar Series, that includes a workshop per month and 25 CE hours. You can purchase the entire workshop series for an additional $100, instead of paying $99 each month. 

See all the 2025 seminar topics.

About Ken Clark, LMFT:

Since 2010, Ken has led the marketing efforts that have brought approximately 100,000 new clients into his award-winning practice of 200+ clinicians.

He's also consulted with dozens of companies outside the mental health industry to help them build effective marketing and sales funnels to ensure a steady stream of new clients and repeat customers. 

As founder and CEO of Chenal Family Therapy, his practice has been a multi-year winner of the Inc 5000 award for fastest growing companies in the United States and currently provides over 3,000+ hours of mental health each week, through 00+ staff, across 20+ locations.